Welcome to my online portfolio. Whether I am brainstorming new marketing strategies, collaborating with clients, or crafting engaging social media campaigns, I am always dedicating my time and creativity to growth be it professional, personal, or strategic.

Creative Strategist and Marketing Professional

I am always on the search for my next creative marketing project, and want to work with brands that empower their employees and promote diversity. With my keen understanding of marketing and my knack for creating compelling content, I have helped countless creators and brands thrive in a highly competitive field. My skills range from aesthetic design to technical use––I even designed this website.

Marketing Campaign Creation & Social Media Management

Mastered Skills

Content Creation, Copywriting, SEO, Blog Management & more

Event Planning, Public Speaking & Project Management

Graphic Design, Video Editing, Proposal Creation

Experience & Education

I have had the honor of obtaining various professional experiences with Fortune 500 companies and nonprofits alike, my most notable collaborations being Disney Pixar, Amazon Studios, and Netflix Studios. See my resumé below and be sure to check out my content portfolio.

Education

Stevenson University, Class of 2021

Owings Mills, MD

• Completed Bachelor of Science in Business Communication with a GPA: 3.85
• Strong focus in Public Relations, Journalism, and Social Media
• Recipient of Leadership, Merit, and Founder’s Scholarships
• Maintained GPA while serving University as a Resident Assistant
• Magna Cum Laude | Dean’s List of Academic Excellence

Work Experience

Executive Assistant to Commissioner Rich Trumka Jr. (2023 - Present)

Bethesda, MD - Hybrid

• Increased Commissioner Trumka’s social media following by 60% in eight months using comprehensive social media strategies, ​quality content creation, and analytic software
• Drafts statements and press releases, manages media interactions, social media page and executes growth marketing strategies for ​CPSC Commissioner Richard Trumka Jr.
  
• Coordinates with press to build/maintain media relations list and regularly secure interviews with widespread media outlets ​including NBC Universal, USA Today, CNN, Investigate TV, Spotlight on America, and others
  
• Develops content strategies, infographics, and videos for social media use
  
• Expert in utilizing Sharepoint, Microsoft Office, Google Suite, Meta Business, and other analytics tools for content planning and ​performance tracking
  
• Proficient in scheduling and organizing meetings with subject matter experts, preparing detailed agendas, and maintaining the ​Commissioner’s schedule
  
• Ensures efficient office operations through effective correspondence management, document organization, and supply maintenance
  

Brand Manager of Resonate Recordings (2022-2023)

Louisville, KY - Remote

• Promoted within one year of working as Community Marketing Coordinator (CMC) for the podcast production company
• Oversaw all marketing initiatives including sales campaigns, branding and messaging, digital marketing channels, and events
  
• Created and managed marketing campaigns for Resonate Original shows such as Culpable and Undetermined.
  
• Graphic designer and short-form content video editor for social media, presentation, websites, and other digital content
  
• Familiar with all major social media platforms including TikTok and Instagram
  
• Worked directly with Fortune 500 brands and other notable companies including Amazon, Twitter, Honda, Salesforce, EA Sports, United Nations, Schneider Electric, and more.
  
• Developed and presented podcast marketing presentations centered on social media strategy at international podcasting conferences including Podcast Movement, Podcast Movement Evolutions, and The Podcast Show in London, England
  
• Developed marketing and pricing strategies, business and partnership proposals, newsletters, and other promotional content including marketing and sales campaigns
  
• Lead marketing department and internship program while sustaining CMC duties
  
• Most valuable lesson/skill(s) learned: Management, Public Speaking, Leadership

Community Marketing Coordinator of Resonate Recordings (2021-2022)

Louisville, KY - Remote

• Managed and created content for social media presence; Hosted digital events and webinars; utilizes graphic designs to create sales, event, and partnership promotions
• Developed video, blog, press releases, newsletter content, and other digital content for Resonate’s marketing channels
  
• Coordinated client website builds, content scripts, and ongoing marketing initiatives
  
• Provided podcast marketing consultations surrounding launch and growth strategies
  
• Most valuable lesson/skill(s) learned: Content Management & Creation, Building Business Relations & Partnership

Field Marketing Intern of Allied Global Marketing (2021)

Washington D.C. - Remote

• Assisted in the development of marketing plans for films by accredited entertainment studios including Disney Pixar, Netflix, Focus Features, and Amazon Studios
• Conducted target market research on primary and secondary target audiences in order to generate ideas for promotional events to be utilized in marketing plans
• Created and pitched partnerships with local organizations in the African-American and LGBTQ+ communities to promote the Disney Pixar movie Soul (2020)
• Facilitated local business partnerships, drafted pitches for partnerships, and created marketing plans for assigned motion picture films and shows
• Most valuable lesson/skill(s) learned: Grassroots Marketing, Marketing Campaign Development
  

Public Relations Intern of Edie Brown & Associates (2020-2021)

Timonium, MD

• Developed content for Instagram, Facebook, LinkedIn, and other social media
• Mentored by renowned public relations consultant Edie Brown
  
• Wrote press releases, newsletters, and pitch letters
  
• Maintained communications between clients for public relations specialist Edie Brown
  
• Communicated with local media outlets including major radio stations for clients such as Feld Entertainment to manage events at Royal Farms Arena in Baltimore, MD
  
• Most valuable lesson/skill(s) learned: Public Relations, Press Release Writing, Media Relations
  

Marketing Intern of Cornerstone Community Housing (2021)

Baltimore, MD

• Created content and utilized Instagram, Facebook, LinkedIn, and other social media
• Developed marketing campaigns centered on defeating homelessness and providing housing for the homeless shelter, Cornerstone Community Housing
  
• Designed digital graphics, flyers, donation proposals, and other marketing material
  
• Conducted verified research on homelessness to include in marketing content
  
• Developed monthly e-newsletter and media/press database
  
• Most valuable lesson/skill(s) learned: Proposal and Grant Writing, Content Management
  

Resident Assistant for Residence Life & Housing of Stevenson University (2017-2020)

Owings Mills, MD

• Facilitated the social, academic, and personal adjustment of students
• Developed and hosted community-building events to engage and educate students on the presence of racism, cyberbullying, sexual harassment, alcohol abuse, and other issues that could potentially impact student life
  
• Completed numerous certifications to ensure campus safety, interpersonal communication for members of LGBTQ+, POC, and more
• Most valuable lesson/skill(s) learned: Leadership, Communication, Conflict Resolution, and Community Building
  

Industry Excellence Marketing Intern for The Whiting-Turner Construction Company (2021-2017)

Towson, MD

• Assisted in the pursuit and tracking of new jobs, active jobs, and data collection
• Worked with internal subject matter experts to cross-train operations project teams and create reports, newsletters, and statistics for internal and external information sharing
  
• Most valuable lesson/skill(s) learned: Organization and Microsoft Excel Analysis
  

Barista for Chatime Cafe (2018-2021)

Nottingham, MD

• Crafted and served bubble-tea drinks and food in a fast-paced environment
• Served customers and recorded cafe inventory
• Most valuable lesson/skill(s) learned: Customer Service and working under stress
  

Content Portfolio

In all of my roles, graphic design, writing, planning, and content creation have been quintessential. Click below to see some of my different creations and projects during my past work experiences.

Marketing Campaigns

Blogs, Proposals, and other Written Works

Social Media, Videos, and other Media Content

Presentations and Conference Sessions

Marketing Campaign #1:

Resonate Recordings' End-of-Year Sale

Resonate Logo Holiday Monogram created by Isabella Maxey

At the end of 2021, Resonate Recordings charged me with the marketing campaign for their end-of-year sale. I utilized social media, email marketing, blog posting, and internal marketing to launch "The 12 Days of Podcasting" Campaign.

For social media, I designed several graphics optimized for Instagram Stories that would serve as 12 tips for the 12 days leading up to the Christmas Holiday, playing off of the theme "The 12 Days of Christmas." We also utilized a giveaway to drive traffic to our website. See my designs below:

I also involved several members of the team to create videos for the social media platform TikTok. I wrote their scripts and instructed them on how to film for the videos. See examples below:

But I didn't just utilize socials. I also wrote copy and drafted emails for our Client Success Managers to send to our subscribers and current clients, notifying them of the End-of-Year Sale. The interpersonal touch drove sales to hit our 100% goal that final quarter.

Email Copy

Subject: 🎉 Unlock Unbeatable Savings in Our End of Year Sale! 🎉

Happy Holidays Resonators!

As the holiday season approaches and we reflect on the incredible journey of sharing stories, insights, and knowledge through podcasts, we wanted to extend our heartfelt appreciation for your dedication to the craft. It's your passion that fuels our commitment to excellence at Resonate Recordings.

And what better way to celebrate this remarkable year than with our highly anticipated End of Year Sale? 🎄🎁

Unwrap the Savings:

- Purchase 12+ episode credits and add ons: **Enjoy a Festive 10% Off!** 🌟

- Elevate your content with 26+ episode credits and add ons: **Revel in a Merry 15% Discount!** 🌟

- Supercharge your podcast journey with 52+ credits and add ons: **Delight in a Joyful 20% Savings!** 🌟

- Embark on an epic podcasting adventure with 100+ episode credits and add ons: **Celebrate with an Unbelievable 25% Off!** 🌟

Imagine the possibilities as you stock up on credits to seamlessly produce, edit, and bring your podcast vision to life. Whether you're a seasoned podcaster looking to add a new dimension to your show, or a budding storyteller ready to take the plunge, our End of Year Sale has something for everyone.

**Why Choose Resonate Recordings?**

🎙️ **Premium Quality:** Our award-winning team is dedicated to crafting exceptional podcasts that captivate and engage your audience.

🎧 **Tailored Solutions:** From concept to distribution, we offer a range of services to fit your unique podcasting needs.

🎚️ **Seamless Experience:** Our user-friendly platform ensures that every step of the podcast production process is smooth and hassle-free.

🌐 **Global Reach:** Join a diverse community of podcasters who have successfully amplified their voices to a worldwide audience.

Don't miss out on these remarkable savings that will light up your podcasting journey as you head into the new year. This is the time to invest in your passion and make your stories resonate like never before.

Hurry, the End of Year Sale is available until January 1st, 2022! Embrace the season of giving – to your audience and yourself – with Resonate Recordings by your side.

**[CTA Button]** Browse Our Plans and Unlock Savings!

Here's to a joyous holiday season filled with creativity, connection, and incredible podcasting!

Warmest wishes,

The Resonate Recordings Team

[Contact Information]

[Social Media Icons]

I designed all graphics and wrote all copy for this campaign from start to finish. With all of these elements in addition to the blog posts and other marketing materials, we successfully saw conversions as a result of this campaign and Resonate was able to meet the quarter goal.

Marketing Campaign #2:

Resonate Recordings' Labor Day Sale

In 2022, I created a campaign for Resonate Recordings' Labor Day Sale. Below is the plan I created and pitched to the Resonate Executive Team, which was passed and executed by respective teams. I created all graphics and copy for blogs, social media, email, and additional promotions.

Check out the rest of my portfolio:

Blogs, Proposals, and other Written Works

Presentations and Conference Sessions

Social Media, Videos, and other Media Content

Top five blog articles

1. Podcastle Review: The Best Podcast Editing Platform for Beginners?
   
2. How to Address Diversity and Inclusivity in Podcast Content
   
3. How To Use Threads To Grow your Podcast
   
4. How to book your ideal podcast guest every time
   
5. How Podcast Marketing Can Drive Your Business Forward Effectively
   

How to Create an Influential Podcast Ebook by Isabella Maxey

• Wrote, designed, and promoted the How to create an influential podcast ebook
  
• The ebook was printed and distributed at the 2022 Podcast Movement Conference
  
• Download: How to Create an Influential Ebook or view sample content below
  

Proposal written and designed for a Resonate Recordings Client

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Amplify Newsletter

• Created, managed, wrote and designed original content for Resonate newsletter (over 7,000 subscribers) Amplify. Each issue featured a column for podcast industry beats, a podcast tip section (How to Make a Better Podcast), a podcaster interview (Behind the Mic) feature, and finally a curated meme, sometimes originally created by Isabella.
  

Check out the rest of my portfolio:

Marketing Campaigns

Social Media, Videos, and other Media Content

Presentations and Conference Sessions

Media Content

Throughout my marketing career I have designed and posted countless social media content with the goal of driving engagement and growth. While below is just a sample of the social media content I've created, the majority of my designs can be viewed on the Resonate Recordings Instagram from May of 2021 to August of 2023.

Social Graphics

Videos

Resonate YouTube Ad (scripted, narrated, and edited by Isabella Maxey)

Podcastle Review (Scripted, filmed, edited, and narrated by Isabella Maxey)

• Podcastle Review: The Best Podcast Editing Platform for Beginners? (Click to view)

Resonate Visualizer Ad (Edited and written by Isabella Maxey)

How to Upload a Podcast Episode Tutorial on the Resonate App (Created, Edited, Scripted and Narrated by Isabella Maxey)

Blog ad Images

Check out the rest of my portfolio:

Blogs, Proposals, and other Written Works

Presentations and Conference Sessions

Marketing Campaigns

Session Title: How to Market Your Podcast to Generation Z

Presented, Created, and Designed by Isabella Maxey

Presented at Podcast Movement Evolutions and The Podcast Show in London

Isabella presents her session at The Podcast Show in London, England

Session Description:

Generation Z (or Gen Z) undeniably has the loudest voice and greatest influence on social media. With an average of 8 seconds for an attention span, first impressions matter when it comes to marketing towards these ever-fickle digital natives. As of 2020, Gen Z had $143 billion in buying power一and it’s still growing. But how do you reach this demanding market and earn their brand loyalty? In this session, you’ll learn how to reach the youngest and most influential consumer group in podcasting through popular social media platforms such as Tik Tok and Instagram, and how to position your brand in a way that puts you at the forefront of their tech-savvy fingertips. KEY TAKEAWAYS: - Proven and carefully-curated marketing strategies and example case studies - A breakdown of popular social media platforms as well as content ideas - A greater understanding of the Gen Z market and impact they will have on the podcast industry As an older member of Gen Z herself, Resonate’s Community Marketing Coordinator Isabella Maxey will teach you everything there is to know about who Gen Z is, where and how to reach them, and how to speak their language with an ever-growing list of popular slang.

A slide from the presentation

Check out the rest of my portfolio:

Blogs, Proposals, and other Written Works

Social Media, Videos, and other Media Content

Marketing Campaigns